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Saturday, May 4, 2013

Attracting the Customers to Restaurant #RecipesInternational

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Attracting the Customers to Restaurant

For a successful business, it should have an ability to attract and sustain the customers. In case of a restaurant, you must have a constant flow of customers. It is not easy to attract customers to a restaurant all over the world.

One should follow proper marketing techniques that need to be followed just like any other business to attract the customers. You can advertise the restaurant specialties with the help of newspaper advertisements, brochures, flyers, hoardings, etc. in the local area.

You can also sponsor a charity function or a local event to advertise and market your restaurant in the local area. Generally you will be allocated a space to advertise on various places in the event venue. You may also offer discount coupons in the event which is another good trick to attract customers.

The main element which will market your restaurant in Delhi is of course the food you are offering. The dishes you are offering should be different from the ones offered in other restaurants. If they are not different, the taste and quality should really be better as compared to your competitors. Your price should also be reasonable because it is another essential factor that attracts the customers. You can also try serving free food samples in the public markets or malls.

Your restaurant staff should be very efficient, friendly and hard working because they play an important role in sustaining a customer. The staff represents the vision of a business and same is with restaurant also. The ambiance and environment of your restaurant is also a very important factor that affects the success of your restaurant. The restaurant in Delhi should be warm, clean and comfortable. The seating arrangement should be good and comfortable and toilets should be neat and clean.

You can play soothing music to create a good environment. The music should be changed according to the mood which means if there is a birthday party, you should play a similar music. In case there is a cricket or soccer match, you can arrange a big screen for your customers.

You should offer special deals, offers and happy hours regularly so that it attracts the returning customers. You can also run customer loyalty programs by sending newsletters, discount coupons, special deals, complimentary meals, etc.

The success of your restaurant definitely depends on the foot fall and the number of customers that enter your restaurant but you should also keep in mind that the actual success will be achieved when you get a place in heart of your customer.

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A freelance writer, marketer and a blogger. Graduate of BS Chemistry at Colegio de San Agustin Bacolod City, Negros Occidental. Written first novel: Overseas Filipino Worker (OFW): The Game of Life. Worked abroad in the Middle East and Gulf Country.


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